He showed me an example about espresso machines (Jason will be interested) that points to what its author thinks are the best links and posts to get you going on your quest. Seth is creating a format for this and also an opportunity. I could create a new page that gives you what I think are the essential starting points for a topic I think I know. He calls it a lens and though you’ll be able to create these lenses on his Squidoo, he also is very clear that you can create a lens anywhere right now. So Seth is trying to create a new grammar for the essential introduction to whatever. The same is true for many web sites, including blogs. With most topics on the web, it has become too hard to find the right starting point. It’s a good idea because it’s a simple and necessary idea. He introduces the notion in an e-book (I still don’t understand his love affair with the form) but I got to see it on good, old-fashioned, no-download-needed, no-application-required paper. But it doesn’t work.I got to see Seth Godin’s next big thing at Web 2.0: Squidoo. There are many places to be, and it’s tempting to act like those non-profits and race after the next one. It’s why I don’t use Twitter or travel the country visiting bookstores. This is why I don’t have a podcast, a video channel, any activity to speak of on Facebook. It’s the foundation for building something that matters. Twenty connected followers in one place is a tribe. One follower in each of twenty places is worthless. But if you dominate, if you’re the goto person, the king of your hill, magical things happen. If you have a presence on twitter, squidoo, blogs, facebook, myspace, linkedin and 20 other sites, the chances of finding critical mass at any of them is close to zero. The shortcut didn’t work right away, so they’re off to the next thing. But a few stick it out and many earn $2,000 or more a month in their spare time (for themselves or for charity). And most of them lose interest and fade away. Rush to the easy money, then look for more and rush after that.Įvery day at Squidoo, thousands of people build pages. It made me sad that so many non-profits have precisely the same mantra. Do you know what they wanted to to know? "When was the next time we can rally a lot of people to get more votes and donations?" Do you know what not one of them asked? "How can we get our supporters to actually lay some groundwork so we can make this sort of money every week?" And online, the results are even more obvious.Īfter Squidoo gave away $80,000, we heard from many of the charities that sent a lot of their supporters over to vote. Open a small chain of restaurants before you’ve connected enough people to make your first restaurant standing room only won’t work. Critical mass is what you don’t get if you are constantly working the angles and looking for a shortcut. Critical mass is the pay off from focused, consistent effort. And even if you get 400 ounces, you can’t build 100 bombs.Ĭritical mass is what happens when you have enough and do enough that you connect to a tribe, one that matters. Here’s the thing: 4 ounces of plutonium are dangerous and expensive, but they won’t build an atomic bomb.
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